Ask. Listen. Learn.

Kids and Alcohol don't mix.
Ask, Listen, Learn is a highly creative multimedia initiative that encourages parents to have an ongoing dialog about the dangers of alcohol with their kids and provides effective resources to start the conversation.
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See Our Work

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In order to accomplish our mission, The Century Council continuously develops initiatives to reach out to different audiences, from middle school youth to adults.

We concentrate our efforts in the following areas:

  • reducing drunk driving through research, the development of effective strategies, tactics and programs, and promoting state and federal legislation designed to encourage swift identification, certain punishment, and effective treatment of drunk driving offenders.
  • educating middle school through college students, their parents, teachers, and adult caregivers about the importance of making responsible decisions regarding beverage alcohol and the dangers of underage drinking.

Several of our initiatives have been recognized with various prestigious awards.

How We Create

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How We Improve

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